The Bottom Line - making money with Google SketchUp

The global economic downturn forced Rober Pineo, an Architect from Charlottesville, VA to move out of the office in search for work and there he surprisingly discovered new and alternative ways to sell SketchUp. He talks to Mateo Soletic about pre-development design and his other experiences: “The lessons I learned opened my eyes to a business opportunity most architects have not tapped: the need to tell a compelling story.“